Today sees the launched of the Namesco sliding homepage banner. Currently the slider has 4 frames promoting the main hompage offer, SiteMaker, 1 click installs and .co domain registrations.
The reason for adopting the slider was to allow us to promote a wider range of products in the homepage banner space.
We have also launched the March homepage offer, which consists of a .com or net domain and a free economail upgrade.
Here is a quick update about the UK , Ireland & USA HP promo banners and each country’s respective marketing requirements.
STORE: Namesco
SPRING INTO ACTION!
Requirements // Objectives and Values:
Drive a volume and revenue spike throughout October and Nov
CHILDREN IN NEED
Requirements //Objectives and Values:
An opportunity for Namesco and Namesco’s customers to support an excellent charity
(We had to use their partner banners)
THRESHOLD OFFER
Requirements //Objectives and Values:.
The majority of sales are on Domains and are less than the threshold proposed, therefore we would like to encourage customers to purchase more than a single item.
We should promote Namesco as a trusted supplier of a complete solution.
The offer is £5 off when you spend £30
STORE: Register365
30% OFF
Requirements //Objectives and Values:
Position Register365 as the most important and well liked .ie Domain Registrar in Ireland
Encourage purchase of top Domains with 30% discount offer price
100+APPS
Requirements //Objectives and Values:
Reasonably aggressive campaign offering 30% off selected domains.
We would like to promote Hosting with the 1 click installs. To do this we want to take the Spring into Action 50% off shared hosting and re-use the image (with some changes)
STORE: SimplyHosting
No strings attached
Requirements //Objectives and Values:
The main objectives of this campaign is to promote the Professional Hosting plan and illustrate to customers’ that they can pay monthly for an unlimited space and bandwidth hosting, with no commitments for the exact price they see on the homepage: what you see is what you get!
Special promo on our Professional package which is reduced to $4.99 from $8.99 monthly.
Namesco is the only company in the group to offer “Internet Connectivity via ADSL / SDSL” to its customers, as such the focus over last year and half has been on other products and services we offer. This lead to decrease in Broadband Customer Base and revenues.
Over last 6 months we have been looking at different options to ensure we reduce our cost base and increase revenues on Broadband.
In May, we signed an agreement with Maxima / HotChilli Internet, enabling us to provide new Broadband Products and Services to our customers. This agreement allows us to reduce our costs and enables us to use their existing infrastructure to offer our customers ADSL2+ type services, such as 24 Mbps connection.
We have been working closely with Maxima / HotChilli Internet, to ensure that we could move over to their systems as quickly as possible, without having to do a lot of development work on our end.
I am pleased to inform you all that as of 10am yesterday, we moved over to using Maxima / HotChilli’s system and all new orders are being provided on their network / infrastructure.
Our current supplier BT will work with Maxima / HotChilli Internet to novate all services over to Maxima’s / HotChilli. The novation will allow us to offer our existing customers upgrade paths to 24Mbps service.
Our Product Marketing team are working on refreshing our Broadband products and services, so that we can start to retain our customers and also market our new offering to increase our customer base and revenues. The refresh should complete by next month.
Maxima / HotChilli are also providing Broadband support to our customers and this was switched over yesterday around 10am, allowing the Worcester Customer Care team to concentrate on providing World Class Customer Support to its shared hosting customers. Namesco IVR for Customer Care has been reconfigured so that the customer has various options to choose from, ensuring they get through to the correct person that can assist with First Time Resolution.
As Broadband Support is now being provided by Maxima/HotChilli, this allows us to try new support services, like Live Chat and paid Call back service to our customers, please keep an eye on the blog for future posting on Live Chat Service.
Thank you to everyone involved in this project. If any one has any questions, please email me cpatel@names.co.uk.
The 2010 ISPA Awards were held on the evening of Thursday 8th July 2010. Namesco were nominated for the following awards:
• Best Shared Hosting
• Best Dedicated Hosting
It was a black tie event and following colleagues from Dada.pro attend the event, representing Namesco / Dada.
Chirag Patel
Marco Chiaverini
Stefano Sordi
Richard Semmens
Massimo Bandinelli
Michael Follett
Marcus Don
Eric Sansonny
Caroline Copeman
Sarah Bratchell
The prestigious annual awards ceremony focused this year on the Digital Economy Bill and speakers included Leigh Smyth, Race Online 2012 who talked about making the UK one of the first countries to establish a completely online, internet-enabled society in the World.